The multi-level industry has always stayed on top with sound marketing trends. Here are the 6 MLM trends you need to look out for in 2022.
Evidence shows that 36 million people
have purchased goods and services from MLM (multi-level marketing) businesses. Missing out on such a huge market opportunity can see you close shop. MLM trends are ever-changing, and keeping up with them is difficult.
Failure to stay up to date with these trends can see you lose significant sales opportunities. With the global spread of the coronavirus pandemic, most jobs moved online. Marketers also embraced this change which resulted in business growth.
Multi-level marketing industry trends change at lightning speed. What worked when the world was in survival mode might not work now when people are well-adjusted. What are the new trends in MLM? How can you take advantage of this knowledge to grow your earning capacity?
Read on to stay up to date with six major MLM trends to pay attention to.
1. The Rise of Influencer Marketing
In 2021, influencer marketing was expected to grow to a market size of $13.8 billion. According to experts
, this figure is going to rise even higher in 2022. It’s anticipated that this new trend is going to be a common tactic in the marketing industry.
Experts believe that influencer marketing will top trends like short-form video marketing. More than half of marketing experts currently use influencer marketing. Due to its effectiveness, about 46% of them intend to raise their investments in 2022.
As one of the new trends in MLM, influencer marketing generates extensive returns on investments. How has this tactic evolved to be so effective? Influencers are masters of their craft.
They possess an interactive audience that trusts what they say. Influencers’ audience is invested in the content they post. Marketers can enjoy increased brand awareness by partnering with them.
You might be unable to afford to work with celebrity influencers. This is where micro-influencers come in. Micro-influencers have a smaller following than celebrity influencers. They focus on specific areas and their audience finds them relatable. In doing so, micro-influencers have a higher engagement level, which boosts brand awareness.
2. Short Video Content
Short-form video content has proven to be an effective marketing tool
in the highly digitized world. It’s expected that these video platforms will keep thriving in 2022. Investing in this marketing method will help you keep up with MLM industry trends.
About 2 in 5 Americans know about new brands and goods from social networking platforms. There are proven ways to leverage this marketing potential. Consumers’ attention wanes in a short time.
You should therefore create content that is short and to the point. Make it as memorable as possible. This strategy will play to consumers' quick decision-making.
3. Permanent Social Media Posts
Permanent social media posts are likely to regain popularity. Previously, content that disappears in a day was favored by marketers. This type of content will not vanish in the foreseeable future.
However, permanent social media content can have more benefits in marketing campaigns. This is because such content can be viewed several times. More viewing opportunity increases product and brand awareness.
You could be aiming to increase your income and enjoy greater returns on your investment. To achieve this goal, you should avoid sole reliance on disappearing posts. Instead, combine permanent posts with disappearing ones.
4. Greater Use of SEO
About 25% of people engaging in MLM businesses gain a profit. If you want to be part of this select few, you should leverage the power of SEO. Make sure that your content or website is highly discoverable.
High discoverability gives you the benefit of short and long-term traffic returns. Nearly half of marketers find SEO to be an effective strategy, and most marketers plan to keep investing in SEO this year.
SEO has always been present, but it’s now evolving to match current multi-level marketing trends. You can take advantage of SEO by hiring experts who can help you improve your discoverability.
5. Better Mobile Optimization
Around 70% of web traffic
originates from mobile devices. 83% of mobile users expect a smooth experience when accessing a website using their mobile phones. This goes to show how important mobile optimization will be for marketers.
The user experience on a brand’s website can determine whether someone will keep engaging with your content or not. The more they engage with it, the more likely they are to purchase a product.
You should focus on mobile web design, to make people's experience as seamless as possible.
6. Social Responsibility Is a Priority
The modern consumer cares about social responsibility, openness, and ethical dealings. Up to around 70% of Americans believe that social responsibility is important. The result of this shift is clear.
There is an ever-growing population of customers who are interested in purchasing from socially responsible brands. The coronavirus pandemic heightened this interest. When most businesses shut down, employees were negatively affected.
Customers were more likely to buy from those companies that supported their workers. Many companies are more centered on inclusive initiatives as part of their social media strategy.
You can benefit from this MLM industry trend by taking part in initiatives that help society. The advantages of social responsibility are felt in the long run.
Benefit from New MLM Trends
People are always searching for innovative ideas to start a business. The MLM business model eliminates this struggle. It’s an occupation with low joining costs and massive earning opportunities.
You need to stay updated with new MLM trends to turn a profit. In 2022, these trends will include influencer marketing, short-form videos, and permanent social media content as well as mobile optimization, social responsibility, and better SEO utilization. These multi-level marketing trends will play a significant part in improving your bottom line.